How does your use of key email tactics compare? Following on from the post by Becky Hesilridge summarising adoption and examples of different email marketing strategies, Pure 360 have released an infographic from their research to share more insight on …..
4 quick tips for shorter, successful social updates My dream is to open a clothing store for online marketers. So content marketers can wear t-shirts with the slogan “I repurposed this from a blog post”. And copywriters will proudly declare “I …..
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FREE ACCESS5 ideas to help your journey to nirvana Optimisation, it’s an important and hot topic. Whether SEO, advertising, email or conversion rate. We want more, we have to. Is it possible to reach an ‘optimised’ place, is it ever done, …..
Continuing our briefing on how to apply Big Data for Marketing In the first post in this short series I gave an introduction to using Big Data for marketing. That introductory post included an overview of the concept and looked at …..
Practical tips based on how 1500 small business owners manage their marketing Aweber.com surveyed over 1500 of their customers, to find out the views of SMEs on online marketing, of which 96% had 5 or fewer employees and felt like …..
Itamar Simonson explains how digital reviews and recommendations mean that consumers are now better equipped than ever to determine the absolute value of any purchase According to Simonson, Professor of Marketing at Stanford University, today’s consumers have so many new sources of …..
Introducing The App Map – a useful tool to compare different social media marketing services With the incorporation of social media in many parts of business, from sales to customer service to marketing and more, the social software market has …..
The move to more proactive sourcing of partnering opportunities PR Newswire recently ran a survey which reinforces how PR has changed. As I see it, as traditional media either evolves or dies, the traditional media relations-only model of PR will evolve or …..
What’s New in Marketing? January 2014 The end of January already! Does anyone not think that? The end of the month means it’s time for our regular roundup of the major developments that affect marketing and our pick of our …..
