89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen Interested in finding out how content consumption has change across media? Whether it’s video, apps, text, across linear, digital or mobile? Or …..
Maximise Google to improve your mobile search ‘Truly great search is all about turning intentions into actions, lightning fast. In the early days of Google, users would type in a query, we’d return ten blue links, and they’d move on …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSHow to create an uncontested market place by repositioning your brand in the digital world A number of well recognised brands have disappeared over the last few years such as Blockbuster, Woolworths, Compaq, Republic and Jessops – all recognised brands who …..
How does your web timeline compare? You have almost certainly heard that today marks the 25th anniversary of the invention of the web by Sir Tim Berners Lee and of course, CERN are celebrating this – see their timeline of how …..
Successfully combining paid advertising and organic content on Facebook in 2014 Marketing professionals all around the world, whether online or offline will know that the marketing environment can change significantly at any given time. Social media is a notoriously flexible …..
Out with the Old, In with the…Old. Why Dynamic pricing is even more relevant today Dynamic pricing is a price-setting approach relying on data analysis and flexibility. It allows to shape and control price changes on the fly, depending on …..
From forecast to action: the adoption of real time bidding in Europe Not so long ago, the adoption of Real-time bidding (RTB) by advertisers in Europe seemed to lag behind that in the United States. While advertisers across the Atlantic …..
Techniques to increase Facebook ‘Likes’ Boosting engagement across different social media networks is a concern for many marketers today, even though the commercial objectives may vary for different types of brand. In Facebook the aim will be to increase ‘Likes’ …..
Google+ best for Google, but best for your brand? In its most recent update on the number of active Google+ users, Google now claims that on a monthly basis 540 million users are actively interacting with Google+ across Google. Perhaps …..
