Combining conversations from different platforms It started with a moan over dinner. I was chatting with sometime Smart Insights blogger Yusuf Bhana about how well things were going on the Musicademy Facebook Page but how frustrating it was that we …..
5 SEO activities that integrate with your content marketing activities Although SEO and content marketing are often still managed separately, there are many activities that overlap between them and some would even argue that a large part of SEO and …..
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FREE ACCESS4 essential steps for planning content marketing Content marketing is now seen by many as an essential part of the overall marketing strategy of any business. Ignoring content marketing is equivalent to choosing not to engage with a large section …..
Which channels matter most today? An analysis of the effectiveness of 40+ marketing channels Several months ago, I created a simple spreadsheet of 40+ marketing channels available to marketers to reach and influence consumers today. I shared this on the Smart …..
8 tips on how to plan and execute your animated video to support conversion A tailored marketing video can engage potential customers and start them on their journey through your sales funnel. Since there’s a lot to harmonize on your …..
A step-by-step Guide to producing Sitemap.xml to help Google crawl your content An XML (Extensible Mark-up Language) sitemap is a form of markup language and is consisted of tags that define pages that should be indexed by search engines. XML …..
A summary of new research showing the level of investment in digital marketing in 2014 It’s always useful to be able to compare the way your marketing budget is divided between different digital tactics. Particularly if changes in allocation are …..
A step-by-step guide to integrating Facebook with an online store You will know that worldwide, Facebook is the largest online social network, there are over 1.5 billion active Facebook users. This data from Global Web Index on active social media network platform active …..
Which content types engage and influence technical buyers? SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell ‘their wares’. So how do vendors engage with these IT and tech purchasers and …..
