Making the case for optimising your mobile site with split-testing Websites that use split-testing regularly will gain an increasing advantage over their competitors. By steadily increasing their conversion rate, they’re able to get higher returns for the same advertising spend and that …..
Creative approaches to say sorry more positively Having worked on a number of web projects over the years, I still receive great examples of 404 page designs sent to me by my former team members. Why? A well designed 404 page …..
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FREE ACCESSNew research from the DMA compares the effectiveness of online and offline customer acquisition channels I recently attended the launch of the DMA Customer Acquisition Barometer commissioned by McDowall. This is set to provide a regular benchmark to help marketers …..
Building the business case for more investment in Instagram marketing Instagram recently announced that it now has 200 million monthly active users who between them, are sharing 60 million photos every day generating a mind-boggling 1.6 billion Likes. That’s over 20 …..
Should we start using Universal Analytics now it’s out of Beta? This post was prompted by a question in our from from an agency advising a publishing company asking whether they should use Classic Google Analytics or the new Universal …..
A review of the options to avoid ‘showrooming’ and connect with customers digitally when they are in-store As retailers figure out how to incorporate the ever-changing omnichannel and added extra credit card processing security, they will also need to think …..
Research showing how brands can struggle with the real-time challenge In theory, real-time marketing seems straightforward. Follow the trends, be responsive to the interests of your audiences and build a live, relevant relationship with them. In practice, real-time marketing is …..
A briefing on the options for creating more relevant, personalised offers for online shoppers A recent report from Razorfish showed that 76% of businesses don’t use behavioural targeting (or at least ‘C-level’ execs who responded to the survey weren’t aware …..
Our roundup of the latest developments and advice in Modern Marketing Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital …..
