New research shows key concerns of CMOs in modern marketing It’s fair to say that marketing jobs vary quite drastically. I get to see that from an agency perspective every day. Where one marketer may get applauded in one organisation, …..
An update on 10 major changes in LinkedIn that B2B marketers and professional users need to be aware of LinkedIn is one of the fastest growing social networks, it recently announced that in March 2014 it had over a quarter …..
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FREE ACCESSWill you be creating Showcase pages or…? Importance (for B2B marketers): [rating=5] Recommended link: Showcase Pages replacing ‘Product and Services Tab’ from Company Pages In November, we alerted you to the new Showcase pages on LinkedIn where businesses can create a …..
A briefing on the options to improve your visibility with International SEO For any company that trades overseas, or hopes to expand into foreign markets in the future, International SEO is a big factor in gaining awareness of their brand, …..
What is responsive email design? Responsive design is an approach for web and email designs that ensures the user has the best experience possible, regardless of whatever device they are viewing. Often you will find that a website viewed on …..
An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down the path to personalization and localization. We’re not just talking about their country-specific search engines, we’re …..
Brands place real-time marketing value firmly in relationships In my previous article I wrote about the challenges of managing real-time marketing since processes are changed, focus is drawn to live data and content is being produced by the hour. In this …..
Prize draw options, tools and legal compliance to help create an effective prize draws Online prize draws are an increasingly common tactic used by marketers to encourage engagement and also to increase leads, particularly in key sales periods. I think …..
New research shows consumer preferences for online service and experience LivePerson carried out a survey with over 6,000 consumers to understand their online consumer behaviour and expectations of the digital online experience from an organisation. Although they are known as an …..
