Less than 100 days until Google Shopping Campaigns Switch: 6 migration musts for Advertisers Do you remember 2012 when Google switched Google Shopping over to paid ads, and merchants on Google had a collective pain attack? It’s happening again. This …..
UK marketers rate social media advertising platforms in new DMA research The DMA has created a new social media scorecard based on a survey it ran amongst UK Social Media marketers to rate the usage of social media platforms. The scorecard …..
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FREE ACCESSApplying Dave Brailsford’s philosophy of excellence to improve results from digital marketing The recent announcement that Sir Dave Brailsford has stepped down as British Cycling performance director to concentrate on Sky team management reminded me of his famous philosophy for …..
Digging beyond Conversion Rate using primary and secondary conversion metrics and avoiding the common testing mistakes A/B testing is certainly not new, with the number of people and companies involved in testing is continuing to grow at an impressive rate. …..
Is the linking, embedding or animated GIF technique best given recent email client enhancements? You can embed video in emails. But just because you can, does it mean you should? For a long time the possibility of playing video directly …..
How price, type size, position on page and the colour of prices can all impact on whether people click the buy now button The ultimate goal of marketing, of course, is to get people to buy. That means, that in …..
New research: The SimpleUsability Online Experience Index for UK Fashion E-commerce sites This article summarises our review of the clothing retail websites for Marks & Spencer, Hobbs, Karen Millen, French Connection, Boden, Oasis and Fat Face. Reviews were performed in …..
A larger ad format aimed at increasing ad response Importance: [rating=5] Recommended link: New Facebook Ad Format in the right-hand column Facebook have launched a new sponsored ad design in the coming, with more visual designs, to increase engagement for …..
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 – 5 things you need to know Importance (to search marketers): [rating=5] Recommended link: Google AdWords advisory This is big news …..
