A guide to process, tools and examples for social media listening What I’ve leant from social media listening Two recent reports highlight the fact the business are not taking social media listening seriously and it’s still in its infancy. A study …..
Why is marketplace analysis important for digital marketing and what does it involve? For me, marketplace or situation analysis is a key part of creating a digital marketing strategy. We’ve included it as the starting point in our RACE digital …..
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FREE ACCESSHow popular are meshing, stacking and responding to ads? Millward Brown’s major new ad response research project, AdReaction looks at the use, behaviour and perception to advertising of multiscreen users across 30 countries, including the UK. What is the principle of AdReaction? …..
Who makes search happen? The latest SEMPO and ClickZ Salary Survey on Search Marketing reveals the answers This research gives a good summary of how search marketing is managed. Interesting if you’re a search specialist or you manage search. The …..
Visual, real-time content must move up the agenda I said something in a meeting this week, it’s pure opinion to be honest, but I think I can back it up and wanted to post about it this week:- “brands that …..
A briefing on the new Experian UK Mosaic customer profiling I recently attended the re-launch of Experian’s UK 2014 Mosaic Segmentation. I thought it would be useful to share a summary which I hope will be useful for marketers, who have …..
How online retail brands can benefit from video commerce Consumers today want a visually engaging online shopping experience that is personalized at the same time. According to a recent study, 52% of consumers said that watching videos makes them more …..
3 big changes to your Twitter profile are now live Importance: [rating=5] Recommended link: Twitter blog post announcing Profile Changes 23rd April update. We first alerted about this change to Twitter profiles on 10th April, when the rollout was promised …..
Examples and tips of using ORM to protect your Brand and increase brand loyalty Online Reputation Management or ORM is a vital part of any online branding strategy. It is the new PR. Word might spread fast in print, but …..
