Examples from big brand Ecommerce sites which smaller businesses can test The web has transformed the way people compare and buy everything from fruit to flat-screen TVs. The demand to be able to shop online has fuelled a race to join …..
Quick ideas to increase your followers With over 70 million Pinterest users, which grew by 58% in 2013, then it’s definitely a social media platform to evaluate to see if it fits your business and demographics. See our in-depth Pinterest marketing guide by Rhian …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhat can the best business apps on the market teach us? A great mobile app adds that little something extra consumers just don’t get from a desktop or mobile site. Offering instant information and efficient access to products, an app can …..
Do you have an app strategy? 5 options for reaching and engaging your audience through mobile applications The growth in popularity of mobile apps In January 2010 Apple announced that 3 billion apps had been downloaded in the 18 months …..
Get in the game – don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for more than 50% of marketing spend by 2019, according to a new report from Accenture. …..
A handy guide to the size specs and range of ads available on Facebook If like the rest of us you are continually flummoxed by the myriad of ad types on Facebook, let alone the idea size dimensions for mobile, …..
Why you could be irrelevant to 86% of your target audience… and what to do about it 86% of B2B email marketing does not work. That’s the average level of non-engagement in B2B email marketing databases – the people who …..
Research showing how using event-triggered emails boosts open, clicks and retail sales As customers of retailers, we have all seen triggered messages based on a response to an action we have taken, for example welcome emails on subscribing, onboarding emails …..
Some practical tips based on 10+ years of marking exams I was first involved in setting and marking exams in digital marketing around 2000 for the pioneers taking the Chartered Institute of Marketing E-marketing certificate or award as it was …..
