5 reasons why migrating all site pages may be a bad idea Importance: [rating=1] (Signal currently affects only 1% of queries) Recommended link: Google Webmaster Blog announcement You will know that Google uses hundreds of ranking signals to return the …..
How to combat marketing misbeliefs from colleagues that can kill profit Marketers, by nature, are persuasive humans, yet sometimes they’re stifled by management’s delusions. In my career, I’ve observed several misconceptions that interfere with effective marketing and, ultimately, prevent the …..
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FREE ACCESSAre you using all the options for email marketing? For smaller business without a full-fledged email programme, it’s not always obvious that email marketing needn’t just be limited to the good old newsletter. To help you review all the other different email options, …..
A structured approach to implementing a successful social media marketing strategy A recent survey suggests that 93% of marketers have transitioned to the world of social networking. But this does not mean that we all currently understand its place in our marketing mix, …..
Desktop continues to trump mobile in directing online traffic from print according to new DMA research DMA’s report on ‘Mobilising Print Media’ polled over 1,000 UK adult consumers, to find out how consumers are ‘driven online by brand and charity print …..
Techniques and tools to improve video effectiveness Embedding video into your website is an effective way of engaging visitors and making your brand stand out in a text-heavy internet world. In fact, the popularity of internet videos is increasing so much …..
How to structure a successful e-retail strategy The Internet has made it easier for new entrants and existing retailers alike to set-up, launch, re-platform and update online stores. But the speed of change in e-commerce also presents its own challenges, and the temptation …..
New research shows 72% of brands don’t measure success Content marketing is now a key digital strategy, but this infographic shows that measuring content marketing effectiveness is still a challenge for many marketers. Research from surveys including the joint SmartInsights-Hubspot Content Marketing ROI …..
Creating more relevant personalised communications Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical element in building a relationship …..
