A review comparing different technical solutions for Ecommerce integration with behavioural email marketing Triggered messaging is a rapidly growing part of marketing with extremely good ROI. It’s about delivering business messages that are personalized and near-real time, resulting in very …..
Fight the Big Data Backlash and use Smart Data help you identify purchase intent Big data is starting to experience some significant backlash. A ‘case in point’ comes from a recent popular article in VentureBeat: ‘Big data’ is dead. What’s next? …..
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FREE ACCESSA 4 Step guide to maximising your own resources for your content strategy When it comes to building a strong digital campaign, many businesses underestimate the value of the information and resources they already have – particularly if they are …..
Avoid the mistakes of video marketing by using animated videos effectively Traditional video marketing is declining in viewing popularity – this post looks at what can be done to reverse this trend and highlights animated videos as a simple, cost-effective and …..
Our alerts and advice on the “must-know” developments in digital marketing In August our two most significant alerts were about changes to the Facebook and Google algorithm – check these out in the sections on search and social media marketing …..
Just head to http://analytics.twitter.com when signed-in Importance: [rating=4] Recommended link: Twitter Analytics Previously Twitter’s analytics service has been limited to advertisers, but that changed this week with an announcement via Twitter: Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to …..
Changes to how you share photos, clickbait and likegating on Facebook Importance: [rating=4] Recommended link: Facebook announcement on algorithm updates Given the amount of traffic that Facebook drives to sites, any significant changes to Facebook’s algorithm are now big news …..
Google’s use of “rel=author” markup to stop but Google+ posts to continue featuring in search results Importance: [rating=4] Recommended link: Google announcement of end of Authorship Summary of the change John Mueller of Google Webmaster Tools announced in a personal Google+ …..
Integrating different inbound channels as part of a content-led digital strategy Here’s the only way to approach your marketing: What content will your customers thank you for? Ann Handley, Chief Content Officer at MarketingProfs @MarketingProfs In the ever-evolving sphere of digital …..
