By Susanne Colwyn 16 Sep 2014 Media consumption today: how do TV, smartphone, mobile and laptop compare? [#DigitalInsights] New research shows the increase in social media stacking It hit us all years ago, but when did we realise? In our busy lives, we ‘multi-task’ at work, or in our personal lives, and some are now calling this ‘social media stacking’. …..
By Expert commentator 16 Sep 2014 Case study: How Domino’s Pizza create digital experiences An interview with Nick Dutch, Head of Digital at Domino’s Pizza UK Nick Dutch is Head of Digital at Domino’s Pizza Group Limited in the UK and ROI. In this interview he shares the approach used to help manage customer experiences for Domino’s. He …..
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By Rene Power 15 Sep 2014 B2B Digital Marketing: make the maximum impact The 3 digital techniques B2B marketers must excel in Whether it’s on desktops, laptops, phablets or tablets, there is one truth when it comes to marketing your business online. If you can’t be found, don’t have a clear and compelling offer and …..
By Dave Chaffey 15 Sep 2014 Final countdown to Smart Insights Digital Marketing conference Digital Impact Conference 2014, Wednesday 17th September 2014, Central London We’re in the final countdown to our first conference in London and looking forward to meeting everyone who has booked. Thank you if you have registered! The final confirmed programme …..
By Expert commentator 15 Sep 2014 Plain text vs. HTML Emails Surprisingly plain text often out performs HTML Emails When it comes to email marketing, there’s only a few metrics that marketers really focus on: open rates and clickthroughs. Without positive levels of these, marketers often feel like they have wasted …..
By Susanne Colwyn 15 Sep 2014 5 Examples of marketing with Facebook Oculus Rift Travel, retail and brand examples of marketing with the new virtual reality headset You will know that the Oculus Rift is one of the hot technologies for 2015. It came to prominence in March this year when Mark Zuckerberg announced …..
By Graham Jones 12 Sep 2014 Online marketers need to consider print People still love print – sometimes more than digital – so enabling good printing is essential for online marketing success Internet marketers live in a digital world, but they should not forget printed documents. In this article you will discover: …..
By Expert commentator 12 Sep 2014 A Retail Content Marketing Case Study: Wauwaa How Wauwaa is creating valuable content to grow a community passionate about its brand Tell me a story. Use evocative language, inspiring graphics, beautiful imagery and original sound. Tell me a story which draws me in and keeps me with …..
By Gavin Llewellyn 12 Sep 2014 Managing website migration to support digital transformation Tools and techniques to support site migration We are currently living in an era of Digital Darwinism , a time where evolving technologies – from mobile, real-time, to social media and the Internet of Things – are disrupting traditional business …..