6 Essential parts of a marketing campaign In a previous post I gave these examples of 6 common problems which can kill a marketing campaign. This post is a companion to that article and shows what you should include in a …..
#DigitalImpact2014 transforming your digital world Our showreel gives the vibe of our first conference held in London on 17th September 2014 based on Smart Insights members who attended, speakers and partners. In a previous post, we gave a visual, Twitter …..
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FREE ACCESSWhat length of copy is most shareable across social media? As we all put more effort into content marketing and our competitors do as well, we want to get cut-through, to maximise the chance of sharing. So, it helps to …..
Avoid those common PPC Mistakes to maximise your campaigns As I work with new clients to improve their PPC campaigns, there are some common mistakes I see again and again. These include both the way the account is set up and the …..
A visual summary of Smart Insights members’ conference Well that’s a relief! I think it’s fair to say our first conference went pretty well judging by the Twitter comments and other feedback. Many thanks if you attended the event and got …..
5 tips to avoid drowning in social media I am fortunate to be working in an agency environment, so I hear stories from various industries and brands related to digital marketing. It keeps me on my toes as it forces constant learning and …..
Take control of your localized website for SEO For digital marketers managing many localized websites, multilingual SEO can be a whole different ballgame compared to traditional SEO strategies. Sure, some practices are similar, such as placing appropriate keywords in headers …..
Key approaches to develop your marketing analytics strategy When you first begin venturing into the world of marketing analytics, it’s easy to get overwhelmed. Why? Well, put simply, marketing analytics is made up of a number of processes and technologies that …..
A look at academic research on change management with a digital lens “You can’t do today’s job with yesterday’s methods and be in business tomorrow” – Peter F Drucker The current Mrs Sealey and I sat down recently to watch …..
