Recommendations for a 1 hour brand audit process There could be a number of reasons for carrying out your brand audit and there are as many metrics to be considered in order to get the answers, as far as the reception …..
New security vulnerability potentially “bigger than Heartbleed” – are you prepared? Importance: [rating=3] Recommended link: Register summary of security vulnerability We wouldn’t typically report security vulnerabilities to our readers since they are more relevant for an IT audience to act …..
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FREE ACCESSHalloween marketing party tricks – you are never too old The holidays are coming. However, holiday shopping no longer waits until Black Friday or even the month of November to get underway. Instead, to get ahead of this holiday season, …..
Should we give our content more personality – the most common feature of the most shareable content? We talk about targeted and relevant content for our audience, though can we cross the line with humour and show our personal side, …..
How do you build long-term relationships with customers using digital media? “Open conversations generate loyalty, sales and most of all, learning… for both sides”. Seth Godin Achieving engagement with a customer or fan base is not so much about tactics such …..
Tesco International use viral videos to make an impact at a low cost At our #DigitalImpact2014 conference a range of brands shared their successes and hiccups on Digital Transformation. One example that stood out for me, and I thought would be …..
Is this the Perfect Marketing Agency exec? We love this new infographic just posted on The Agency Post. It’s simply fun! You could say it prompts ideas of what makes a good, functional, responsive agency that is following the latest digital marketing best …..
Content strategy approval – how to win buy-in for your ideas So, you’ve completed the research and fully understand the business focuses and audience. You’ve created the personas, organised the brainstorms and come up with a host of creative content …..
Planning a mobile marketing strategy ‘The year of mobile’ has been quoted many times over the past 5 or even 10 years as organisations tentatively decide if this will be the year to invest in their mobile proposition. A recent …..
