Ideas to turn Email Unsubscribes into Email ‘Opt-Ins’ EmailMonks have another useful infographic here exploring creative ways renowned brands are including unsubscribes in their emails and retaining their lists. In their words ‘at a point, where our readers have decided to …..
How are businesses investing in digital media Which digital media give the best ‘bang for your buck’ is a question that we constantly ask as marketers. Which online marketing techniques give us the best cost-per-acquisition and drive the best volume …..
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FREE ACCESSDid you know that over half of display ads aren’t viewable The lesson is to choose the right media companies with better viewability, particularly when paying on a cost per thousand basis. Apparently it’s nothing new that 56% of display …..
Content marketing planning and effective marketing tactics In our recent post on the latest marketing trends, we polled readers to ask for their opinion on the single digital marketing tool they thought would have the greatest impact to drive results for their business in …..
8 areas for SMB retailers to focus on to increase retail sales Where did 2014 go? The holiday season has come and gone, and now we’re facing a whole new year of marketing innovations and trends. To make sure you’re staying on …..
Although mobile opens are growing in importance, desktop clickthroughs dominate This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that …..
How to make your contest promotion more effective There are a number of factors that will impact conversion rate for a contest campaign. In this article, I will talk about conversion rates for contests specifically. Keep in mind however, the general …..
Why do online shoppers abandon their Ecommerce shopping baskets and what can retailers do to re-engage? What is frustrating American online shoppers and how can businesses minimise shopping cart abandonment, or encourage these buyers to return to their baskets? Over 1,000 ecommerce …..
Dealing with the 3 Major Challenges Your Content Marketing Team Will Encounter this year Initially we thought we should write about marketing predictions for the year 2525, as the song goes. But people are generally poor in forecasting long term, so we …..
