How Spotify built a $5 billion business with more than 50 million subscribers Spotify is a streaming music service originally developed in 2006 in Sweden and launching in 2008. Spotify Ltd. now operates as the parent company in London while …..
How are are companies managing their VOC assessment and follow-up? It’s the fourth year that the Temkin Group has delivered their benchmarking report which has researched 218 companies in the area of the ‘Voice of the Customer’ (VOC). What is VOC? ‘Voice …..
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FREE ACCESSDid gamification fail to live up to the hype or is there still untapped potential? It wasn’t long ago that leading experts were making a big fuss about it. In 2012, Gartner, for instance, predicted that by today the use of …..
New consumer insights showing the importance of search in different sectors When I’m asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course …..
Sharing 9 tips on engaging staff within an organisation to create content We find there is great enthusiasm for content marketing, but when we talk to marketers at companies and agencies, we find there are two common content marketing management …..
New research from 300 online retailers shows the impact of different types of personalized product recommendations on conversion rates and other Ecommerce KPIs We’re all familiar with the Amazon personalized product recommendations after many years of seeing and responding to them, …..
Research shows that still 59% of Twitter users are not receiving any response Brands understand that social media can support their customer care programme if it’s well-resourced and they have a clear strategy according to this Social Media Customer Service 101 infographic …..
How do consumer purchases vary by age and product – new UK statistics We know the overall popularity of online use and purchase with 38 million adults in the UK (78% of the population) now using the Internet and 75% of us …..
What is Digital Transformation and what can hamper it? This new infographic summaries a new report from Infomentum exploring barriers and steps to digital transformation. It starts with a definition of digital transformation, which although by Brian Solis, isn’t as dynamic as …..
