3 tips for getting into the hands and pockets of mobile users in Australia Australia has one of the highest penetrations of smartphones and tablets in the world at 81% and 50%+ respectively according to the Deloitte: Australian Media Use and …..
Insights and examples of how the top 500 UK and US corporates integrating social media into their corporate comms strategy This extensive research from Investis is positioned as one of the first reports to showcase how large companies in the …..
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FREE ACCESSAre you making the most of mobile advertising opportunities? Given the growing use of smartphones it’s probably no surprise that marketers expenditure on mobile marketing spend will continue to rise over the next 4 years. So many businesses are clearly embracing …..
Emotional Association – Psychology For Profitable Sponsorship Sponsorship has always proved to a lucrative and viable form of advertising. The belief that brands place in this type of advertising is huge. Research points to the global spend on sponsorship soaring …..
Stay up-to-date with Facebook marketing During the first part of 2015, Facebook has started rolling some small and large newsfeed changes. On the one hand, most of these changes benefit users and help them filter, prioritize and consume their newsfeeds, …..
A visual checklist of how to review whether you’re prepared for this month’s Google’s mobile algorithm update This April, all responsible in any way for SEO are anxiously awaiting Google’s SEO mobile update, with D-day on 21st April. To help give readers some …..
Are you ready for the Google Mobile-friendly algorithm change which could be ‘bigger than Panda or Penguin’? Back in November 2014, Google gave its first guidance about the impending algorithm changes to affect mobile SEO which were summarised in this Smart Insights alert. …..
The value of transactional emails through dynamic content Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic …..
Examples showing why customer loyalty may be a self-fulfilling prophecy We’re funny creatures, us apes. Take decision-making, for instance. Before we make a decision, such as buying an expensive item, we’re often beset by doubt and uncertainty. We might check …..
