How many businesses have achieved a single view of their customers and prospects? This new research reviews how successful businesses have been in creating a single view of their customers. It suggests it’s becoming more difficult to gain full visibility of the …..
Key marketing tactics which come before your content marketing Content marketing is the buzzword on everyones lips right now. For some, it’s becoming an increasingly big part of the marketing mix. For others, particularly small businesses, it shouldn’t necessarily be at …..
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FREE ACCESSHow to use Custom Segments in Google Analytics to check the impact of Google’s mobile-friendly algorithm changes live since April 21 2015 Well, the mainstream media have been calling it ‘Mobilegeddon’, which maybe overstating it, but it’s going to increase …..
Choice is a good thing, right? Let us take you back to the grand old days of grocery shopping, when butter came weighed out in a scoop, the grocer knew your children’s names and your favourite cut of beef, and …..
Why and how to use hurdle rates to set goals for your digital marketing The concept of hurdle rates seems to be quite widely used within finance and investment circles, but I rarely hear it discussed in blogs about measuring and …..
How do American consumers rate their level of multichannel CX? For the 5th year running, the Temkin Experience Ratings has been compiled by researching 10,000 American consumers who have interacted with almost 300 retailers in the US. This survey breaks down …..
Trends in affiliate models from 2007 to 2015 Affiliate marketing has been a core acquisition channel for transactional consumer sites for many years now. But over the years, the popularity of different types of affiliate marketing have changed dramatically. PerformanceIn …..
An infographic about infographics We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on ‘Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals …..
Understanding how your mobile strategy can improve your customer service Most of us find it almost impossible to spend time without a smartphone or tablet close at hand. These days, to quote the famous ad for Martino Rosso, we expect …..
