10 things you need to know about Search Analytics – Google’s new tool for Keyword Ranking reports Rating of value of tool: [rating=4] Recommended link: Google’s announcement of Search Analytics launch Have you seen Google’s new Search Analytics tool? It’s …..
Research showing how Marketing Automation can support the lead-sales pipeline Marketing automation has received a lot of attention over the past year. But you may still be sceptical, asking how can it actually grow my business’? In this post, I want to …..
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FREE ACCESSHow do your prospects really search? New research shows the need to go beyond simplistic keyword lists This new research from Blue Nile is aimed at helping marketers better understand how people search online and to understand the patterns in how they formulate …..
The DMA National Email Client Survey 2015 summary The DMA’s latest research using DBA data shows how email marketing is progressing as respondents expressed an increase in ROI as they are becoming more advanced with their email marketing techniques, through …..
An example of using humour in social media for B2B to build business and strengthen customer relationships When I train people to use social media, I often have delegates complaining that it’s “all very well for B2C companies, but our …..
Practical tips to optimise your ‘welcome emails’ First impressions count, and for new subscribers, the welcome emails you send out after they opt-in are typically their first interaction with your company. And if used correctly, welcome emails can greatly out-perform …..
Examples showing how to increase reach and engagement with visually compelling content Content shared on social media tends to be more visual due to high engagement levels and amplification when it includes photos, videos, memes and infographics. According to a Citrix …..
Simon Swan interviews David Edmunson-Bird about teaching Digital Marketing in Higher Education In this interview Simon Swan talked to David Edmunson-Bird about the opportunities and challenges of teaching Digital Marketing in Higher Education. David, AKA @Groovegenerator, is a Principal Lecturer in Digital Marketing and Enterprise and Associate …..
Google+ follows Pinterest with a new ‘Collections’ feature Rating: [rating=2] Recommended Link: Google Official announcement – Introducing Google+ Collections With this new feature Google+ seems to be following the popular model of Pinterest boards, where posts can be categorised into topics and …..
