Google shares new research about changes in local search behaviour and how to use extensions to deliver relevant local ads Importance: [rating=2] Recommended link: Google’s preview of new mobile ad extensions Google has responded to changes in users’ searching behaviour …..
A new in-depth report on consumer retail purchase behaviour In 1999 Paco Underhill published Why We Buy: The Science of Shopping. The first edition focused on offline or in store consumer retail behaviour. Although it was updated in 2009 to include online …..
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FREE ACCESSHow agencies and other B2B service businesses can avoid a fatal trap I’ve been following Ian Lurie of digital agency Portent, Inc for a few years now, enjoying learning from the type of actionable insights around content marketing, SEO and broader Digital Marketing Strategy …..
5 ways to connect on a more personal level across your social media platforms Establishing a successful social media strategy involves more than just posting the right types of updates about a new product or a service, sharing a piece of …..
Maps for reviewing the range of insights tools to improve digital marketing We love tools for managing digital marketing as I think many working in marketing today do… When I’m talking at conferences I often see most pens to paper when …..
…and what are the implications for managing social media? Every wondered how different brands share Twitter followers… or not? Simply Measured have analysed over 100,000 new followers against the top 10 most ‘followed brands’. As you might expect, there is little overlap between unrelated …..
4 copywriting tips for optimising your product pages In ecommerce, as in life, there are those who are unsuccessful, those who are successful, and there are those that are exceptionally successful. Given the choice, which one of these three groups …..
Creative tips to plan Vine videos for marketing If you’re a pro marketer, you must already know that the best advertisements are the shortest (usually 30 seconds long). For some reason, (and let’s not blame everything on technology yet) as time …..
The Fails and Fixes of using SMS for marketing As consumers are more on the move, shopping and researching using their mobile devices, getting their attention with SMS is a good option many marketers may be underusing. Yet… Engagement rates for SMS/Text …..
