A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..
The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers’ business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..
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FREE ACCESSWords aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring …..
Personalization offers great opportunities for retailers to improve relevance across the customer lifecycle Successful e-commerce marketing today requires consideration of the full customer path-to-purchase shown below across the Smart Insights RACE lifecycle planning framework. The infographic shows the vast number …..
Every step of international marketing needs to be considered carefully because your customers overseas have very different requirements Proving a big success nationally can make business owners hungry to expand further and while approaching the international market is something many …..
Who in the agency should work on discovery and how can you convince clients it should be paid for? In the Smart Insights Agency Guide to Discovery, I suggest a checklist of the areas you might explore as part of a …..
A process for creating a multichannel marketing plan combining the SOSTAC® and RACE frameworks Amidst the highs and lows of 2020 in multichannel marketing, one thing that remains constant for managers is strategic planning and frameworks for growth. At this …..
Real-world examples of PR getting an account-based makeover You ride on the ABM train because your destination is a results town. Life is all about the names on your account list that you’ve converted into customers and the revenue you’ve …..
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you want more. You’ve decided that …..
