Optimising your triggered messages – 7 common Mistakes to avoid Sending triggered email messages or behavioural email marketing is a proven method for improving customer engagement and increasing sales for retailers. However, there is a lot of confusion as to what types of …..
Email marketing is still highly effective, but the smartwatch brings with it a new challenge for marketing strategists I’ve recently upgraded my watch to a Sony Smartwatch 3, but the Smartwatch 2, depicted below, is often cited by technology bloggers …..
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FREE ACCESSRussia’s current digital landscape: Search and Social We all know Russia is geographically big, but it is also a big market when it comes to social, search and e-commerce. Russia has 87.5 million active internet users, and 67 million active users …..
How does your lead scoring rate against this benchmark? Integrated ‘SMarketing’ is more than generating enquiries to pass them onto your sales team; leaving the ball in their court to qualify the leads, identifying if they are serious buyers or …..
How do consumers search for local products and services? Google and IPOS research shows American shoppers are searching on their mobiles for local store information, including opening hours, address and directions. This has implications for Advertisers to ensure the right …..
Facebook does battle with YouTube to be the king of online video YouTube has controlled online video pretty much since its inception. There have been some challengers, but they have pretty much given up the ghost and concentrated on their …..
Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail Email marketing is one of the top two channels for realising ROI yet email marketing budgets are declining. Alongside this, the use of Email Marketing Automation …..
Skilled staff and budgets are still obstacles for many companies With the ongoing interest in applying Big Data to marketing we thought this was a useful report to share – IDG Enterprise’s ‘2015 Big Data and Analytics Report’ surveyed over 1,100 …..
Web users are becoming paralysed by the psychology of indecision as a result of being faced with too many options to choose from I believe digital marketers are offering too many choices to their website visitors. Visit almost any web …..
