4 Agile Marketing Experts give their views on what it takes Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. While the original concept of ‘agile’ as a way of working was first popularised in …..
Measuring the effectiveness of your Content Marketing Strategy Our recent research with HubSpot on Competing on Content Marketing in 2015 identified that measurement of content marketing ROI was one of the main challenges of managing Content Marketing today – rated as a …..
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FREE ACCESSKnow where your app user acquisition channels drive sign ups After spending your hard-earned marketing dollars on ad campaigns for your apps, you may be disappointed with the low acquisition figure and this prompts many questions. Have your ad campaigns targeted …..
Produce your content as part of a well-planned strategy to get the best results as shown by this hypothetical case study Content has been a big buzzword for the last 12 months, and still drives a lot of conversation today. …..
Research showing the importance of connecting with influencers to support your business goals Reaching out to ‘influencers’ who will share your content and be Advocates of your brand is key. It’s about finding the influencers who fit your brand, resonate with …..
Manage negative comments effectively and leverage positive ones to protect and promote your brand Research shows that 3 out of every 4 consumers rely on social networks to guide purchase decisions while nearly 85% of them read up to 10 …..
Focussing on the wrong metrics can be a distraction and a waste of time but there are ways to keep your focus and make measurement worthwhile When it comes to marketing metrics, do you ever feel like you’re chasing the …..
Simon Swan’s interview with Danny Denhard, A digital marketing consultant with 13 years experience in the industry, talking about consulting and giving away some great SEO tips This interview discusses Danny’s views on how digital marketers should consider what are the …..
Evergreen content is key to boosting your organic SEO What is evergreen content? Content creation is essential in any marketing strategy. It takes time and effort to create good content. If you invest in creating content you want to maximise …..
