How does personalisation increase conversion rates? In our experience, effective content personalization increases conversion rates, boosts lead generation and cuts cost per lead. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition …..
Avoid these 7 mistakes at all costs when building and managing your sales funnel Your sales funnel is the core of your marketing plan. It’s the map of a customer’s journey, right from the first interaction with your brand all …..
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FREE ACCESSFive recommendations for approaching digital innovation in order to serve the customer better Through using digital technology and media, customers have found new ways to communicate, consume and share. They now measure the performance of organisations and the brand experience …..
7 examples of landing page design techniques inspired by the growth in mobile usage The technological progress of the 21st century has made online users more choosy and difficult to interest than ever before. If we take a look at …..
Which explainer video animation style is right for your business? There has been a boom in the use of animated video in digital marketing. When executed well-animated videos can engage audiences through high quality content, SEO benefits and give an excellent …..
Email Still Outperforms Social Media for Engaging Your Customers With some exceptions, social media has really poor engagement rates (people clicking links and taking action). And many companies are wasting their precious marketing budgets on an audience that rarely sees …..
The new v3 Search Engine Ranking report was released in August 2009. I think this is essential reading for anyone involved “hands-on” on digital marketing whether you’re involved in design, content editing or traffic building. I think the new structure and inclusion of many more ranking factors make it a “must read”…
Does branding really matter when it comes to your SEO ranking? How does brand affect your SEO ranking? This is a question that’s often pondered upon by webmasters. Most fail to make a connection between the two at all. Any …..
5 areas you need to look at to improve your ecommerce As digital marketers, we spend a lot of our time perfecting landing pages and ad copies. We also hire the best writers for our content. I am not here …..
