10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..
Discover our top 5 creators on Instagram Reels, and why we’ve chosen them. Stay up to date with the latest social media trend to inform your digital marketing strategy One month ago, Instagram unveiled its latest platform update, Instagram Reels; …..
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FREE ACCESSDigital transformation strategy to grow your business: Our recommended planning frameworks to implement your successful digital transformation More marketers than ever are fueling growth through digital transformation. But with the stakes so high, we want to make sure you get …..
Google Search Console Insights combines Google Search Console and Google Analytics to introduce a new SEO platform for content marketers If you regularly use Google Analytics and/or Google Search Console tools to evaluate and optimize your marketing (and if you …..
Personas, Journey mapping, AB testing, VoC or NPS: Which Digital Marketing Optimization techniques do you use? Our latest research on Digital Marketing Optimization demonstrates there is a major challenge for many marketers of creating integrated strategies and communications plans with …..
15 ideas for a marketing action plan for a recession…
Becoming a better marketer isn’t rocket science if you have access to the right resources The world of marketing is fast-paced and ever-changing. You can’t scroll through LinkedIn without finding out something new about the industry. It seems that every …..
A digital marketing team management tool to help marketers of any level make long-term professional development plans for their career Whether you are looking to plan your future career or are managing a team, it’s worth having an idea of …..
The latest results from the CMO Survey, a special COVID-19 edition, give a fascinating insight into our fellow marketers’ business strategy and planning to drive growth this year. Digital Marketing Strategy during COVID-19 84% of marketers confirm they have ‘improvised …..
