The best Digital marketing tools for B2B promotion in Russia One of the most effective channels to attract B2B customers is Digital marketing, and Russia is no exception. A foreign marketer or an entrepreneur planning to create a comprehensive Digital …..
Simon Swan interviews Tim Watson, founder of the email consultancy Zettasphere. Email marketing – a digital tactic that remains an important channel in any organisations digital marketing mix has come under some negative “flak” with many digital “strategists” claiming that …..
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FREE ACCESSPlain text has proven impressively durable despite marketers preference for HTML When it comes to email marketing, there’s only a few Email metrics that all marketers focus on: open rates and clickthroughs (although they should consider more, like the value …..
Welcome to the real self-service economy Consumers want to be in control. They show a clear preference for self-service solutions, both in planning a purchase, the purchase itself and possible questions afterwards. Smart companies try to anticipate this trend because …..
Which of these skills does the modern marketer need too? Throughout this week we’ve been looking at the digital skills needed by marketers and found a large percentage of marketers roles is now taken up by managing digital activities. Here’s a …..
App Store Optimization is a new field but highly important for anyone looking for App users App store optimization is the emerging and dynamic practice of creating mobile app listings in the Google Play and Apple app stores for indexation, …..
Why were these 24 CRM Vendors listed as the top suppliers? Value: [rating=4] Recommended link: 2015 CRM Market Index Report – A Complete Analysis of Market Leaders CRM (registration required for this free report) Finding the right CRM vendor can be a …..
How to make content marketing generate results for your business by focusing on 5 success factors Traditional marketing is self-centered. More often than not, it offers little more than a seductive image or a brief statement of your product’s qualities. …..
Is Customer Experience the New Branding? Something I’ve been thinking about for some time is the relationship between brand and user experience. I’ve come to realise that for me, when it comes to exposure in an online world, there really …..
