Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..
A strategic digital marketing model of technology acceptance for those looking to bring about digital transformation The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred …..
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FREE ACCESSPharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in …..
‘Strategic marketing beyond a single campaign metric’: Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as ‘brand awareness’ can get a bad press as a marketing KPI. It’s easy to see why, after …..
What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning? I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, …..
The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It’s time to leverage digital marketing for your medical practice Expanding the reach of your …..
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post When it comes to social media marketing, it is important to be aware …..
Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital marketing? In this post I review some …..
