Pharma blockchain technology is a decentralized and distributed pharmaceutical and healthcare ledger system, where transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in …..
‘Strategic marketing beyond a single campaign metric’: Brand evaluation requires deeper analysis of your campaign KPIs A single brand evaluation metric such as ‘brand awareness’ can get a bad press as a marketing KPI. It’s easy to see why, after …..
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FREE ACCESSThe number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It’s time to leverage digital marketing for your medical practice Expanding the reach of your …..
How do you run content marketing campaigns for your business in 2021 when the competition is fiercer than ever? Content marketing has been proven to produce amazing results for businesses. For instance, a good content marketing plan will generate you …..
Facebook, Twitter and Instagram are all different, which means there are tailored approaches to keep in mind if you want to create a top-performing social media post When it comes to social media marketing, it is important to be aware …..
Examples of applying the Pareto principle to marketing The 80:20 rule, equally well known as the Pareto principle, is widely used and abused in business, but how does it apply to marketing and digital marketing? In this post I review some …..
What are the essential parts of a digital transformation plan? A digital transformation plan is a strategic, long-term plan focusing on integrated digital media channels, implementation of new technologies, and smart, digital ways of working. The purpose of a digital …..
Tool for structuring thinking about one of the crucial 4Ps of marketing: The Promotion Pyramid The Promotion Pyramid is a strategic marketing model digital marketers use to plan marketing activity in relation to the breadth of audience targeted and the …..
Learn how the PESTLE analysis model can help you assess your business’ place in a variety of environments PESTLE is one of a well-known series of acronyms used in business and marketing planning which summarizes how to review the broader forces, …..
