The opportunities of the GDPR for Digital Marketers, and a preview of the legislation itself (PDF download) What lies at the heart of the General Data Protection Regulation (GDPR), or EU data law, is that the current level of consumer …..
Facebook reactions to roll-out worldwide after testing Importance: [rating=4] Recommended link: Bloomberg article announcing roll-out and explaining the approval process What’s the change?? You may remember that this change was first mooted back in the early Autumn – Marie Page …..
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FREE ACCESSCase studies and best practices for producing truly outstanding content With the ongoing rise in content marketing, smarter search engines and increased competition within the earned media space, what does it take to really stand out and gain attention? As …..
Creating a strategy in a team of one can be a challenge. Here’s how to overcome it In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. …..
A new whitepaper proposes the Customer Mix as a replacement for the 7 P’s marketing mix Global eCommerce and Multichannel consultancy, Practicology have released a new paper for 2016 putting forward their case that the classic 7 P’s marketing mix needs …..
Introducing the 10 C’s of Marketing for the modern economy Marketing models, whether traditional or digital, are useful frameworks to focus planning and strong mechanisms to enable organisations to develop robust marketing plans that stand the test of time. Some …..
It’s easy to ignore banner ads. Here is how to make yours stand out and increase clickthrough rates Online ads have become an inseparable part of our internet life. An average person is exposed to more than 1700 online ads …..
Defining content marketing is the first step to getting it right A great question that will require a rather thorough answer. In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that …..
We’ve structured our 140 resources into 15 interactive toolkits to help Basic and Expert members discover the exact tools you need As Smart Insights has grown and we’ve developed more and more resources, the range and quality of the resources has …..
