Debunking the misconceptions that may prevent you investing wisely in strategies and resources while creating Social Media Campaigns As many as 72% of all internet users are active on social media, with 936 million daily active users of Facebook worldwide, …..
Your menus may be letting you down. Here’s how to perfect them When businesses are looking to understand why their websites aren’t performing effectively or reviewing options to convert more visitors as part of a CRO programme, they should take a …..
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FREE ACCESSA quick-fire guide and glossary to the essentials of Programmatic Marketing Programmatic is a very hot topic in the world of marketing right now. As Ad Age points out, the advertising industry is on a journey toward widespread automation, and …..
Google are proactively asking business owners to keep their Knowledge Graph information up-to-date, by directly suggesting edits. Importance: [rating=3] (Webmasters and “Official Representatives”) Recommended source: Successful SEO Guide In an interesting move, Google have begun to ask people who they …..
Explaining how modelling of marketing outcomes can let you make smarter marketing decisions As 2016 gets under way we’re seeing more discussion of the applications of Predictive Intelligence. It’s a nascent field, but one that is gaining popularity fast and …..
Reviewing the Mobile ad landscape and the future of programmatic advertising Simon Swan’s Digital Marketing Essentials interview with Luke Jonas of Hatch London I caught up with Luke Jonas a specialist in programmatic advertising and performance marketing. He previously worked at …..
How considering the latest trends can help you stay ahead of the competition 2015 was an exciting year in the world of search engine optimization and social media marketing. These two fields are constantly evolving, with plenty of changes that …..
5 steps to harness technology and creativity using programmatic advertising to maximize its potential To reach the modern consumer, companies must embrace ideas such as: Programmatic advertising Advertising for multiple screens Personalization Consumers today have become increasingly adept at ignoring …..
How to Easily Cultivate Trust with Button Copy that Puts Your Audience’s Needs First Marketers are busy and often juggle way too many responsibilities at once. Something’s gotta give, and sometimes it’s the button copy. It’s understandable, but when you …..
