If you are going to optimise your digital campaigns you need to measure them accurately How do you measure the effectiveness of your digital campaigns? In this video, Dave Chaffey of Smart Insights talks to Grant LeBoff, founder of the Sticky …..
Start targeting even more precisely with new Facebook ad-option Top of my wishlist from Facebook for the last nine years (yes that’s how long I’ve been advertising on Facebook) has been the ability to use the magic “AND” word rather …..
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FREE ACCESSUnderstanding the true value of customer loyalty programs According to Colloquy, there are 3.3 billion loyalty program memberships in the United States alone. When you consider that the entire U.S. population is only 319 million, the amount of loyalty programs …..
15 techniques to grow your email subscribers It’s often easy to neglect your email list when there’s a push to grow fans and followers on the social networks. But it’s worth working on boosting email subscriptions too since email subscribers …..
Strategy, tactics and ideas to consider as part of a winning lead generation strategy Generating consumer interest and enquiries is a primary objective for B2B businesses, something backed up by a recent study from the Content Marketing Institute which states …..
Email marketing in action. A case study in using something more advanced than MailChimp I’ve been a heavy user of MailChimp for many years. And as a tutor and examiner for the CIM’s digital qualifications I can see that I …..
Predict what your email database will do to improve your click rate The growth in Data Science techniques during the last few years has generated a vast interest in using analytical techniques to optimise engagement on email campaigns. Whether a …..
Optimise your customer analytics by getting the models right Customer analytical models can deliver huge value for companies that invest in them to improve their sales and marketing activities. But even well-known big brands can get it wrong when designing, implementing …..
Google’s new Autotrack library enables additional tracking of site visitor interactions Value: [rating=3] Recommended link: Google Analytics announcement about the Autorack plug-in If you’ve been involved with customising Google Analytics for different businesses, you will know there are some oddities …..
