Google have released a revised version of their Search Quality Raters Guidelines, 5 months after their first (official) incarnation. Importance [rating=5] (Webmasters & SEO Consultants) Recommended Source: Google Quality Rater Guidelines Google released the very first “official” Search Quality Raters …..
Email has never been so important to marketers Email marketing is a key part of any digital marketing strategy, and often is one of the most powerful tools for delivering ROI. New research on the chalenges of email marketing from the …..
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FREE ACCESS3 strategies to ensure you are using customer data ethically and effectively If your career revolves around selling products on the Internet, you’ve probably had people ask, “How do they know I was looking for a new (insert product here)?” …..
Using a bottom-up model to guide your analysis, you can gather amazing insights from the data you already possess The key to data analytics lies in asking the right questions, but success can often hinge on the person who is …..
What is it? Does it matter? Do I already have one? Marketing technology is exploding. Scott Brinker’s Marketing Technology Landscape showed 947 companies in 43 categories in 2014 – which seemed overwhelming. Then in 2015 it jumped to 1,876 companies. …..
The last AdWords re-design was in 2008. Now Google is re-building it for our mobile-first world Importance: [rating=5] (If you use or manage Google AdWords) Recommended source: Google Blog AdWords is now over 15 years old. Not a lot of platforms …..
Mobile Marketing Trends And Tools You Can’t Miss Mobile marketing has had an incredible run, far exceeding the expectations of its pioneers with exponential increases in sales for those that use it well. 2016 marks a year where several trends …..
5 content marketing lessons and insights from Buzzfeed founder Jonah Peretti Buzzfeed is a modern publishing phenomenon. Best known for listicles, GIFs and click-bait headlines, the company has now diversified into new areas, including politics, world news and even motion pictures. …..
I interviewed Lauren Smith from Litmus, the email analytics software provider about some of the latest changes in the email marketing industry and what marketers can do to make the most of them Email is consistently ranked among the most effective forms of …..
