As we head towards some of the busiest months of the year, Google has decided to roll out some new Adwords features. Value: [rating=3] Recommended links: Paid Search Strategy On Tuesday 12th July 2016, Google posted about a whole host …..
A review of page load times and mobile effectiveness for different Ecommerce platforms More than $12 trillion in B2B transactions are expected for the year 2020. That’s up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. …..
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FREE ACCESSGnip’s API let you see the demographic breakdown and interests of your Twitter community Importance: [rating=4] (For Any brand using Twitter) Yesterday Twitter opened up the API of Gnip, a data platform which it owns. Why should you care? Because Gnip …..
The rise and rise of co-marketing partnerships as the new form of sponsorship Last year Nike spent $6.2 billion on sponsorships. That’s certainly one way to keep your brand awareness high. But for those of us who don’t have a …..
Which marketing skills are most sought after by CMOs? This week, we’re launching a survey on Digital Marketing Skills – we’d appreciate it if you could take a couple of minutes to give your personal views on digital skills development …..
Learn how to create interactive content and use it to boost your PR efforts One of the biggest challenges that digital PR practitioners face today is getting their client noticed by customers. In addition, they work very hard at differentiating …..
Periscope proves persistently more popular than Meerkat according to iOS rankings Live-steaming has created a whole new type of social app, which has already started to have a major impact on how people are using social. Facebook has even sought …..
You’ve invested in personalisation for email, so why is your site the same for all users? Your email marketing is up to par; it’s personalized, automated and monitored. Exactly like it should be. But what about your website, does it …..
Acquisition cost, lead gen, cost per lead, customer life-time value, ROI… Making sense of customer acquisition metrics We live in a world of supply and demand, this applies to customer acquisition. Gaining a customer isn’t free, nor is it cheap. …..
