Selling to your existing customers is much easier than attracting new ones. So keep them coming back. Do you want more returning customers? The kind of customers who spend more and visit more often? Then a loyalty program could be …..
How to avoid letting these PPC Myths Corrupt Your Marketing Have you heard about some of these PPC (Pay Per Click) myths before? As so many businesses use PPC, it’s not surprising there are lots of myths about them. Over …..
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FREE ACCESSRecommended design patterns and best practices for retail Search Results Page This is the 5th in the series looking at key Ecommerce pages, we hope it gives you some ideas for testing and improving your on-site search page. It’s a key page on …..
There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see …..
Pokemon Go beats top social Apps for engagement The hype-machine is very much in gear when it comes to Pokémon GO. We’ve seen at the top of the app store for downloads since it came out, and all manner of …..
An honest and frank look at the often flawed digital procurement process from the [supplier] dark side The software procurement process is fundamentally flawed. It’s a waste of time and I’d go as far to say that neither the buyer …..
Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing …..
eCommerce organisations prioritise reliability above all else when it comes to delivery Research by retail week and Metapack has revealed what eCommerce organisations value most in a delivery provider. The answer is clear: reliability. A whopping three-quarters of the businesses asked in …..
Recommended design patterns and best practices for retail Home Pages This is the first in a series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on Ecommerce sites following …..
