Recommended design patterns and best practices for retail Search Results Page This is the 5th in the series looking at key Ecommerce pages, we hope it gives you some ideas for testing and improving your on-site search page. It’s a key page on …..
There are major obstacles to using brand awareness as a marketing objective Over the past decade marketers have relied on quantity based measurements as a proxy for campaign performance. The volume of impressions, clicks and likes indicates that people see …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSAn honest and frank look at the often flawed digital procurement process from the [supplier] dark side The software procurement process is fundamentally flawed. It’s a waste of time and I’d go as far to say that neither the buyer …..
Recommended best practices for Product Listing Pages This is the third in my series of posts to share best practices on design and user experience for retail sites. My post aims to give you some tips to consider for testing …..
eCommerce organisations prioritise reliability above all else when it comes to delivery Research by retail week and Metapack has revealed what eCommerce organisations value most in a delivery provider. The answer is clear: reliability. A whopping three-quarters of the businesses asked in …..
Recommended design patterns and best practices for retail Home Pages This is the first in a series of posts from me in which I hope to give you ideas to consider for testing improvements to page elements on Ecommerce sites following …..
As we head towards some of the busiest months of the year, Google has decided to roll out some new Adwords features. Value: [rating=3] Recommended links: Paid Search Strategy On Tuesday 12th July 2016, Google posted about a whole host …..
A review of page load times and mobile effectiveness for different Ecommerce platforms More than $12 trillion in B2B transactions are expected for the year 2020. That’s up from $5.5 trillion in 2012, according to projections from Frost & Sullivan. …..
The connected customer On average, the British household owns over 7 internet devices and unsurprisingly, smartphones are the most common followed by laptops and tablets. More than 60% of all email opens are with a smartphone (Communicator Benchmarking Report 2016), …..
