How to deliver successful email campaigns with little or no HTML knowledge Email campaigns tend to be the bread and butter of what marketers do. They typically have high conversion rates compared to other marketing channels and are a quick …..
More than half of app users allow push notifications Every wondered just how many app users enable push notifications? Well, wonder no more. It’s crucial in the busy mobile app marketplace to use notifications sensitively to increase engagement and retention …..
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FREE ACCESSAre there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes. Like millions throughout the world I have been sucked into the hype surrounding what I now know as ‘Puke-a-Mon Go’. The web has been ‘paraflinched’ with articles lauding …..
These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve …..
Does your SaaS business measure these key metrics? New research from Totango reveals the metrics that are being tracked by most Saas businesses. Their survey of over 300 SaaS businesses found that whilst the vast majority measure basic metrics like …..
Preventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a …..
A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Robert Gentz’z fascination of the recently sold German startup StudiVZ which fetched €85 million. After a failed …..
With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience, which is based on a global survey of …..
Recommended design patterns and best practices for your Basket/Shopping Bag Here is the 6th in my series of posts on recommended Ecommerce page layouts. We’ve been working our way down the funnel, so now we move from product pages to improving your Basket …..
