Are there any worthwhile Pokémon GO marketing applications for brands? Hell, Yes. Like millions throughout the world I have been sucked into the hype surrounding what I now know as ‘Puke-a-Mon Go’. The web has been ‘paraflinched’ with articles lauding …..
These tools will help you deliver better market research Nowadays there is a great variety of different useful tools for market researchers that are free to use. Today you can use such instruments to enhance your business and significantly improve …..
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FREE ACCESSPreventing churn is key to improving revenue For subscription-based businesses like SaaS companies, churn rate is a crucial metric that determines overall performance. Simply put, churn rate is the rate at which customers cut ties with your service during a …..
A case study on growing a startup to a billion dollar company 7 years ago Zalando was just an inspiration; it was born from Robert Gentz’z fascination of the recently sold German startup StudiVZ which fetched €85 million. After a failed …..
With the ever changing digital landscape, where do our CMO’s see the future of their marketing departments? The economist recently published their report The path to 2020: Marketers seize the customer experience, which is based on a global survey of …..
Recommended design patterns and best practices for your Basket/Shopping Bag Here is the 6th in my series of posts on recommended Ecommerce page layouts. We’ve been working our way down the funnel, so now we move from product pages to improving your Basket …..
Selling to your existing customers is much easier than attracting new ones. So keep them coming back. Do you want more returning customers? The kind of customers who spend more and visit more often? Then a loyalty program could be …..
How to avoid letting these PPC Myths Corrupt Your Marketing Have you heard about some of these PPC (Pay Per Click) myths before? As so many businesses use PPC, it’s not surprising there are lots of myths about them. Over …..
China to drive growth of global eCommerce sales eCommerce has been a booming sector for several years now. The good news is that isn’t about to stop. Global retail sales are expected to almost double between now and 2019. However …..
