What are senior B2B marketers using currently? According to the research by Regalix B2B marketers are still mostly using basic analytics tools including web analysis (91%) and spreadsheets (80%), but more advanced tools this year have found to be of more interest. …..
How classical PR tries to define its new role in an era of increasing digitalization and consumer-driven media outlets In an era of increasing digitalization, traditional PR has been called “dead” for quite some time now. As a result, companies …..
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FREE ACCESSLuke Bilton, Director of Digital at UBM, interviews Claire Hazle of Marie Curie Claire Hazle, Head of Digital for Marie Curie, is taking the charity through a period of transformation… just don’t call it ‘digital’. “Digital transformation is business transformation. …..
5 tactics for more engaging email in 2016 Email is the most misunderstood tactic in marketing. We’ve all heard the oft-referenced statistic that email’s ROI can be as much as $130 per dollar spent. That idea gave rise to the …..
The 12 key areas you need to get right for a successful digital transformation project. Transforming digitally is a complex process for companies to accomplish. They must look at how the digital age is impacting their business process and will have to …..
Take the Opposite approach to Digital Transformation “The one constant of change is that it’s always for someone else…except it’s not.” Today’s customers demand to be recognized across every channel, whether online or offline. They don’t care about which part …..
Millenials have grown up, so marketers must look to Gen Z for the next batch of malleable young minds. Problem is, Gen Z has it’s own agenda. It is with great sadness and regret that I have to announce the …..
Simple messaging, clean design and the use of white space to steer the eye are key to effective email designs. While many companies do email marketing effectively, the ones that don’t often are slow to learn from their mistakes. Companies …..
Use these tools to find and curate quality content Content marketing continues to grow in importance with brands investing more in both content generation and distribution. These tools help with a wide variety of tasks for content generation from ideas …..
