By Alexander Clark 30 Sep 2016 Which social media channels do you use for professional purposes? [#ChartoftheDay] LinkedIn is not as far ahead of the rest as you might think. HubSpot has launched their yearly State of Inbound 2016 report, providing us with some great insights into the latest trends and growth of inbound marketing. This year their …..
By Robert Allen 30 Sep 2016 Google’s new messenger app ‘Allo’ introduces personal assistent with big implications for brands [@SmartInsights Alert] Allo, Allo, Allo, what marketing implications do we have here then? Importance: [rating=4] Recommended Source: Allo.Google.com Google announcement this week of the launch of its new messenger app has got marketers excited. And no, it’s not because of the new emojis. …..
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By Expert commentator 29 Sep 2016 The unexpected benefits of removing your affiliate links Let your content do the talking Affiliate marketing has been seen for a long time as one of the most effective ways of generating income on the Internet. Basically it is a way for a website to generate income by …..
By Expert commentator 29 Sep 2016 10 effective tactics to grow your YouTube channel Looking to use video marketing as a tool to grow your business? Use these 10 tips and strategies By 2017, video will account for 69% of all consumer internet traffic, according to a study done by Cisco. Video is the …..
By Expert commentator 28 Sep 2016 Understanding online reputation monitoring and management The essentials of social listening and brand management Thanks to today’s technology, it is now easier than ever to project your opinion online and use the opinions of others in your buying processes. In less than a few minutes, you …..
By Expert commentator 28 Sep 2016 6 tips to improve the mobile experience for your shoppers Nosto European Fashion Report shows UK fashion buyers still prefer to buy on desktop With London Fashion Week having just revealed what is hot and what is not on the catwalk it seems that UK fashion shoppers, while having their …..
By James Gurd 27 Sep 2016 Your social media marketing toolkit Social media strategy and planning essentials This is part 9 of my Smart Insights 12 part social media series. In the last part we looked at reporting for social media; in this blog, I discuss what tools you can use …..
By Robert Allen 27 Sep 2016 Search Engines overtake Traditional Media on Trust [#ChartoftheDay] Greater public trust in search engines only reinforces the importance of SEO It’s the morning after the night before. For those political nerds this side of the Atlantic who stayed up well into the early hours to watch the debate …..
By Expert commentator 27 Sep 2016 The Secret to Winning in the Online Display World How to avoid the common mistakes of programmatic advertising Access to digital display ad inventory is becoming commoditized. It used to be that marketers and brands worked with publishers independently, leading to “handshake deals” that often left smaller players out …..