By Expert commentator 26 Oct 2016 How ‘dropshipping’ is going to transform your eCommerce in 2017 Partnering with a supplier can save time and boost profits. Ask any eCommerce retailer what is the number one concern they have and inventory will likely enter the equation. Fulfilling orders yourself is time-consuming and not always the cheapest option …..
By Dave Chaffey 26 Oct 2016 Desktop vs Mobile web use [#ChartoftheDay] How the the Multichannel Majority varies between different sectors Our mobile marketing statistics summary shows how mobile use has increased such that it now exceeds desktop use in many categories. Following the lead of Google and others, you now often …..
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By Robert Allen 25 Oct 2016 How to utilise the most innovative new marketing technologies Plan your use of new marketing technologies to future-proof your business Digital Marketing is constantly playing catch up with the latest new tech trends. This means that the only way to get great results from digital marketing and execute a …..
By Expert commentator 25 Oct 2016 Factoring customer lifetime value into ecommerce marketing planning How can online marketers handle the new challenges with the help of one KPI – Customer Lifetime Value? Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for …..
By Robert Allen 24 Oct 2016 Virtual Reality applications to generate over $35 billion in revenue by 2025 [#ChartoftheDay] Virtual Reality and Augmented Reality will transform from interesting gimmick to core marketing channel Virtual and Augmented reality tech has already started to make waves in the world of marketing, but you ain’t seen nothing yet! According to research conducted …..
By Expert commentator 24 Oct 2016 Black Friday Digital Strategy Applying the RACE Framework to eCcommerce The eCommerce sector is soon to be hit with one of the greatest opportunities of the year. Sales, brand awareness and loyal customers are all opportunities to address within this festive period. Last year, …..
By Patrick Kelly 21 Oct 2016 What frustrates consumers the most? [#ChartoftheDay] Simplifying the purchase journey will help ensure you provide a happy customer experience. The customer journey can be a long and arduous one for consumers as they move through the buying maze/funnel from initial research all the way to receiving …..
By Expert commentator 21 Oct 2016 B2B Personalised Email marketing Example A B2B case study showing how to create relevant, personal emails on a global scale. Email marketing has undergone a transformation lately. The giants of online retail have set a precedent for sending relevant, timely email communications with content tailored to …..
By Expert commentator 21 Oct 2016 Is Flat Website Design Here to Stay? Breaking Down the Pros and Cons Flat Website Design: A Fad or the Web’s New Look? Like the hottest fashion fads, website design trends come and go. The days when carousel sliders and sidebars ruled the Web are long gone. In the last few years, flat …..