Sales metrics should not be alien to digital marketing teams As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing …..
Video already makes up 70% of global internet traffic, but this is set to increase still further. To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSMarketing agencies need to learn from tech leaders Having spent ten years spearheading one of the UK’s leading dot com companies to digital success, Dave Heath is now shaking up the agency landscape by taking dot com thinking into agency …..
The 11 step launch marketing plan The success of a startup will often depend on its approach to marketing. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. How do …..
Google’s new shopping insights tool offers useful data to ecommerce marketers It might feel too early for a lot of people but the holiday season has already started for the retail industry. Lights are being turned on by celebrities, merchandisers …..
How the ‘brains’ behind the 45th President of the United States turned out to be a robot In 1973 I went to a cinema in London to see “Westworld” starring Yul Brynner. Last week I watched the first episode of …..
Knowing if you’ve got a successful retail SEO campaign all starts with picking the right metrics With a wealth of information at your fingertips in Google Analytics, how do you determine what the key performance indicators (KPIs) are for your …..
A New Definition of Edgerank Facebook Pages are not what they used to be. It may (or may not) come as a surprise to discover that only a tiny proportion of the content published by Pages that you “Like” actually reaches …..
Businesses need to properly measure social ROI, or stop wasting their time on it. What’s the point in doing something you’re not sure is going to work? Well there’s plenty of good reasons. You might have a great feeling about …..
