Trump defied every expert and still won. The implications for brands are huge. Yesterday, I prepared a piece about the anticipated Clinton win as President of America. What a difference nine hours makes… Despite all the sophisticated big data … the …..
Chart of the Day: Travel Sector finds earned & owned media like organic search and email marketing the most effective for gaining new customers. We all know customers don’t like ads, and have got especially good at ignoring them or …..
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FREE ACCESSHow to win at Black Friday and Cyber Monday Black Friday is traditionally the busiest shopping day of the year. It kicks off the critical holiday season. The holiday shopping season is crucial for the economy because around 30% of annual …..
Chart of the Day: we question whether flash sales and daily deal marketing services are still giving customers what they want? Daily deal sites have taken a few blows over the years, Groupon cut staff and fired it’s CEO, Living …..
Practical content marketing and profiling techniques to identify senior decision makers Senior decision makers are increasingly reluctant to hand over their contact details when exploring potential solutions. You may have noticed how busy managers often omit their phone numbers from …..
Email strategies must recognise users are now constantly moving between devices Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the …..
Sales metrics should not be alien to digital marketing teams As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..? As it turns out, with Smarketing …..
Video already makes up 70% of global internet traffic, but this is set to increase still further. To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its …..
What are Ecommerce brands like yours spending on search engine marketing? It is a question which all marketers have probably wondered at some point; How much marketing budget should be spent on SEO and PPC? It’s quite the balancing act, …..
