Facebook’s new analytics tool for Chatbots signals its desire to make bots a key part of Messenger’s attractiveness to brands Chatbots are the hot new trend that’s got marketers excited this year. Their success comes from the confluence of two …..
Smart Insights and Adestra report on customer engagement 2018 Engagement is one of digital’s most prickly talking points. Increasingly Digital Natives expect brands to understand needs deeply and then deliver answers promptly. Thanks to technology, professional, personalized automated Marcoms programmes …..
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FREE ACCESSChart of the Day: What are the reasons for abandoning cart during checkout? In our latest Chart of the Day, we look into why customers abandon at checkout. Abandonment is a big issue for marketers and ecommerce professionals, but in addition …..
Grow your e-commerce sales using RFM analysis – an undervalued online retail marketing technique We can all agree that conversion rate optimization is one of the most creative and efficient marketing techniques for designing an on-site experience that will amaze …..
Don’t fall foul of these common but expensive SEO mistakes Google’s engineers have said there are at least 200 ‘ranking signals’ which affect whether you can rank above your competitors or not. To make SEO even more challenging, many of them change …..
Chart of the Day: South Korea, Singapore and the Netherlands lead the world in Digital Adoption This is a first for us – a non-digital chart of the day! It comes (courtesy of a scanner) from the brand spanking new 2017 …..
Ingredients to increase your Ecommerce conversions Let’s take a moment and think about your favourite shoe brand – Is it really a brand or is it an Ecommerce store just like any other? How did it became your favourite? Well, …..
The growing deluge of content means you’ll need a plan to cut through the noise in 2017 In digital marketing, you’ve probably come across the statement “content is king” several times. Make no mistake that content is the lifeblood of …..
Learn How to Boost Your Marketing Return on Investment Performance by Tracking Competitor Prices and Assortments Ecommerce businesses face very strong competition due to the fact that SMEs have entered into the online world almost as quickly as the biggest …..
