Perhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let’s talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..
To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
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FREE ACCESSA successful brand strategy means your business’ channels, digital experiences, and tone of voice need to home in on what your key customers want. We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. …..
Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..
Keep up to date with online retail trends and innovations. What do the latest conversational commerce developments mean for your e-commerce business? In the era of digital disruption, it’s likely you have considered conversational commerce platforms and channels either personally, …..
Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..
Information technology management and marketing is fiercely evolving with tech startups and established businesses rapidly adapting their approaches to IT and IT marketing to add value for their customers We’ve rounded up our top 7 recommended IT marketing skills and …..
Manufacturers are rapidly adapting their marketing strategies in the age of digital disruption. How do your digital marketing capabilities compare? In this article, I will be reviewing the state of digital transformation in the manufacturing sector. I will give practical …..
What do the latest retail marketing trends mean for your e-commerce marketing strategy? The biggest takeaway from our 2021 retail e-commerce marketing trends is that, with increasingly complex customer journeys in 2021, retailers need an e-commerce marketing strategy that integrates …..
