By Gabrielle Wright 23 Apr 2021 How to market a manufacturing company: marketing strategies and tactics to grow your business now The manufacturing industry is experiencing rapid change. Catch up on the latest trends and innovations in this sector plus what we’ve learned about how to market a manufacturing company in 2021 Around the world, manufacturing marketers and managers are rapidly …..
By Gabrielle Wright 21 Apr 2021 What is branding? Definitions and guidance for consumer branded goods Branding means fully integrating your customers’ experiences of your brand. We’ll recommend marketing tools and training to show you how, as well as taking an in-depth look into the definition of branding What’s the definition of branding? Across numerous terms …..
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By Gabrielle Wright 16 Apr 2021 Tech marketing strategy and planning for IT and high tech leaders Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As …..
By Dave Chaffey 14 Apr 2021 CRM trends for financial services marketing in the digital era Discover the latest trends and innovations in customer relationship management to truly integrate your financial services CRM marketing From account opening, saving money, investing, to foreign currency exchange, financial services marketing leaders are looking to create a user-centric digital environment …..
By Simon Swan 09 Apr 2021 A framework for market orientation Perhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let’s talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..
By Mark D. Hall 08 Apr 2021 Marketing ROI calculator and acquisition essentials To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
By Dave Chaffey 07 Apr 2021 Business model frameworks for your business canvas or marketing plan How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..
By Gabrielle Wright 31 Mar 2021 Brand strategy marketing training to win more customers A successful brand strategy means your business’ channels, digital experiences, and tone of voice need to home in on what your key customers want. We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. …..
By Dave Chaffey 26 Mar 2021 Financial Services digital transformation for marketing leaders Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..