Techniques for mapping your digital customer journeys across different touchpoints with the RACE Framework Understanding your customer and how they interact with your business, directly and indirectly, is critical in driving improved value, repeat business, and longevity (and value) of …..
Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We’ve got the marketing tools and training you need. Looking to strengthen your technology company’s marketing strategy? As …..
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FREE ACCESSPerhaps the most important step and also the biggest challenge for any marketer is to build a strong market orientation Let’s talk about market orientation. It’s perhaps the most significant section of your marketing strategy as you look to create …..
To earn the respect of your executive team, you need to speak their language – and this means ROI. Discover how marketing ROI calculators can demonstrate your customer acquisition efforts ROI is the KPI your executives care most about. When …..
How do you summarise a business model canvas or marketing plan for online startups using a single sheet of A4? Our top business model frameworks for you Defining a clear online business model framework is essential for a new startup …..
A successful brand strategy means your business’ channels, digital experiences, and tone of voice need to home in on what your key customers want. We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. …..
Marketers, managers, and digitally-savvy customers have all experienced first-hand the effects of Financial Services digital transformation over the last year. Of course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was …..
Keep up to date with online retail trends and innovations. What do the latest conversational commerce developments mean for your e-commerce business? In the era of digital disruption, it’s likely you have considered conversational commerce platforms and channels either personally, …..
Chinese social media is way ahead of the rest of the world when it comes to integrating customer experience in the funnel The constant supply of new innovations in Chinese social media has not stopped in 2021. Many Chinese social …..
