Chart of the day: Marketers are finding the difficulty of external/internal linking and web page load speed outstrips the effectiveness In the November 2016 Search Engine Optimization Survey from Ascend2, they found that 57% of the 256 respondents understood that relevant …..
Mobile is radically re-shaping the travel industry The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social …..
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FREE ACCESSChart of the Day: Black Friday and Cyber Monday Cart Abandonment Rates Jump to 68% Cart Abandonment is the scourge of e-commerce retailers everywhere, and this year it seems to be on the increase, particularly where there are promotions. New data emerging …..
Marketing Automation offers the key to effectively nurturing leads through the customer’s journey According to a research published by Smart Insights in 2016, 47% of businesses don’t have a digital marketing strategy. The findings show that businesses have a big …..
Examples of companies successfully using events to generate high-quality leads Whether you’re organising events or attending them, face-to-face marketing can be one of the most powerful lead gen tools in your arsenal. Pair this up with a killer data capture …..
Chart of the Day: New experiment on outbound links shows their impact A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about …..
Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it’s the best new …..
With the news that social influencers being a big hit with hard-to-reach men online, recent research suggests that brand ambassadors and ongoing relationships with brand ambassadors are the most effective forms of influencer marketing. The study was conducted online with …..
‘Rich Cards’ to feature in SERPs for new verticals Importance: [rating=4] For Marketers working for restaurants and e-learning sites Recommended Source: Google Webmasters Blog Back in May 2016, Google announced the launch of ‘Rich Cards’ – a new way Google displays …..
