How and Where to Add Chat To Your Website I’ll start with a simple question: Are you actively interacting with visitors to your store? If you own a physical store, your answer is probably ‘Yes’. But if you operate a …..
What to avoid when looking for Ecommerce payment solutions For most ecommerce retailers, payment gateways are seen as a necessary evil. Yes, they help you accept payments from your customers, but they’re not at the top of your list of …..
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FREE ACCESSChart of the day: Marketers are finding the difficulty of external/internal linking and web page load speed outstrips the effectiveness In the November 2016 Search Engine Optimization Survey from Ascend2, they found that 57% of the 256 respondents understood that relevant …..
Mobile is radically re-shaping the travel industry The future of the travel industry is in customers’ hands — at their fingertips, to be exact. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social …..
How digital innovation is engaging audiences and improving customer experience in the airline / aviation sector This is the first in a new series looking at digital innovation and transformation in different B2B sectors aimed to inspire business-to-business marketers, this post from regular B2B …..
Chart of the Day: Black Friday and Cyber Monday Cart Abandonment Rates Jump to 68% Cart Abandonment is the scourge of e-commerce retailers everywhere, and this year it seems to be on the increase, particularly where there are promotions. New data emerging …..
Marketing Automation offers the key to effectively nurturing leads through the customer’s journey According to a research published by Smart Insights in 2016, 47% of businesses don’t have a digital marketing strategy. The findings show that businesses have a big …..
Examples of companies successfully using events to generate high-quality leads Whether you’re organising events or attending them, face-to-face marketing can be one of the most powerful lead gen tools in your arsenal. Pair this up with a killer data capture …..
Chart of the Day: New experiment on outbound links shows their impact A lot of discussion of SEO is around the right type of backlinks, links into a site, and rightly so given their continued importance to ranking. But what about …..
