What are the most important marketing investment priorities for Smart Insights members for the year ahead? Each year, we ask Smart Insights members for their predictions of THE most important high-level digital marketing technique for their business or their clients. This has …..
Example of how to harness Instagram to capture new audiences and convert that attention into sales Instagram is one of the most effective ways to boost your e-commerce marketing. In a recent Yotpo survey of over 165,000 e-commerce businesses, 75% …..
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FREE ACCESSHow financial services firms can harness the digital revolution Consumer expectations are growing. Recent research suggests that given the chance, over half of financial consumers would opt to bank with Amazon. Why? Because a company famous for delivery innovation, outstanding customer …..
We interviewed Certona’s CEO Meyar Sheik about the future of one of marketing hottest trends – personalisation tech. 1. First of all, congratulations on being named top personalisation provider! Can you tell us how Certona uses machine learning and predictive …..
How to know your audience and create the right content for them We’ve all heard the phrase ‘the client is king’. In practice, this means that an important part of marketing is an exercise of empathy, which consists of finding out …..
The most effective ways to boost your conversion rate Have you ever considered why it happens? Why a visitor enters your website, stays there for a while and leaves without purchasing when you have so much to offer? According to …..
How to boost CRO for non-ecommerce sites When you think of Conversion Rate Optimisation and AB testing, what comes to mind first is probably ecommerce websites, product pages, baskets and checkouts. But the scope of optimisation programs is much wider …..
Chart of the Day: Key Financial Services Industry Marketing Trends There were 347 million mobile payments made via banking apps in 2015. This is a rise of 54% compared with 2014. In addition to 417 million payments made via internet …..
Chart of the day: Case studies, best practice advice and how to guides are the most effective types of content. A recent survey of over 600 B2B marketing professionals reveals what types of content they found to be the most …..
