New research reveals the top tactics ecommerce businesses can use to convert the 68% of people who abandon their shopping carts In 2016, global ecommerce sales within retail grew to $1.915 trillion, a figure excluding sales for travel, events, and …..
Chart of the Day: Benchmarking digital media and technology adoption of the UK with eight developed countries At one level, it’s simple. The online opportunity for businesses to reach and influence their audiences online depends on the levels of use of …..
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FREE ACCESSAgencies can use data to plan for the coming year, and to improve digital marketing services You don’t have to search far to find information about the marketing budgets of the mammoth corporations, like Proctor and Gamble and Verizon. However, …..
Chart of the day: Just over half (56%) of European ads reached their desired age group of 25 to 54. Nielsen investigated how many ads have reached their desired audience finding that ads aren’t always reaching the desired audience. Yesterday …..
Will 2017 see a revolution in the way we think of branding and brand strategy? For many, the sound and sights of fireworks exploding on New Year’s Eve already seem a lifetime away. Slowly but surely, marketers are getting back …..
Report shows the key trends small and medium businesses need to utilise this year Small businesses have more marketing options than they have ever had before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for …..
Chart of the day: Online campaigns precisely targeted at a certain demographic often miss the mark. Digital advertising is sold on the basis of targeting. Whilst everyone watching the super bowl or the X factor gets shown the same TV ad …..
Every B2B marketer’s holy PECR is on the chopping block So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new ePrivacy rules. Unfortunately not. The PECR appears to be on …..
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for Smart Insights members in September 2015, we’ve expanded it from auditing …..
