Agencies can use data to plan for the coming year, and to improve digital marketing services You don’t have to search far to find information about the marketing budgets of the mammoth corporations, like Proctor and Gamble and Verizon. However, …..
Chart of the day: Just over half (56%) of European ads reached their desired age group of 25 to 54. Nielsen investigated how many ads have reached their desired audience finding that ads aren’t always reaching the desired audience. Yesterday …..
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FREE ACCESSReport shows the key trends small and medium businesses need to utilise this year Small businesses have more marketing options than they have ever had before. Low barriers to entry on marketing automation and social media platforms present massive opportunities for …..
Chart of the day: Online campaigns precisely targeted at a certain demographic often miss the mark. Digital advertising is sold on the basis of targeting. Whilst everyone watching the super bowl or the X factor gets shown the same TV ad …..
Every B2B marketer’s holy PECR is on the chopping block So, you thought the Privacy and Electronics Communications Regulations, your precious PECR, was going to save you from the new ePrivacy rules. Unfortunately not. The PECR appears to be on …..
How does your business compare with others for digital marketing capability to Plan, Reach, Act, Convert and Engage? Since we introduced our free interactive benchmarking tool to audit digital marketing for Smart Insights members in September 2015, we’ve expanded it from auditing …..
Chart of the Day: How does your advertising budget break down compare to the average? As we start the new year many marketers will have already been negotiating their advertising budgets for the coming year. Once approved the next major hurdle is …..
SMEs with limited time and budget should follow these simple strategies to get results in 2017 Your website is the face of your company’s digital marketing strategy, yet one of the most common critiques today is that websites are too complicated. …..
Chart of the Day: A conversion funnel example from the loans sector A different format of chart for today, showing analysis and modelling for digital marketing rather than statistics on adoption or benchmarks. The recommended Smart Insights approach for creating …..
