A case Study showing how to use App Store listing testing to boost downloads On my first day at work my CEO at CallApp gave me a compelling challenge when he turned to me and said, “We need to increase …..
Customers now demand personalisation and relevance at every stage of the buying process. It seems as though every report we read has been written by someone with a different name for the business era that we’re in right now. We’re …..
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FREE ACCESSOur new guide shows you how to set up and optimise your tag management system Today, marketers have a wealth of potential tools to manage their digital marketing as shown by the Smart Insights infographic wheel of digital marketing technologies …..
A new report shows over half of web traffic comes from bots Ever year Incapsula release their bot traffic report, and every year I can’t help but be shocked by quite how online traffic is comprised of bots. This year was …..
Chart of the Day: New innovative management styles and their predecessors When we talk about managing marketing teams, the emphasis is usually on building up a culture which inspires devotion and innovation. When looking to change company culture managers often have a …..
How to make the most out of your company’s data Today’s corporate agendas revolve around the staggering amount of data available and the advanced analytics needed to gather, interpret and use such data. When it comes to Big Data and …..
Too Many Tech Options = Random Acts Of Technology If you blink, a dozen more marketing technology providers show up. Just 5 years ago, about 150 providers could hang their hat in the marketing tech sector. Today, we count more …..
Chart of the Day: Average share of weekly activity on Twitter and Facebook So, here’s the thing. Most businesses don’t utilise social media effectively enough to generate a return on their efforts. But with a few simple tweaks anyone can make Social work …..
Analysing your customers behaviour using buyer personas to improve your B2B E-commerce strategy Is your B2B e-commerce strategy stagnating? If so, your buyer personas may be the weak link. A buyer persona is a semi-fictional representation of your ideal customer …..
