By Robert Allen 17 Feb 2017 Facebook mimics LinkedIn, letting users apply for jobs within Facebook [@SmartInsights Alert] Facebook announced the US launch of a new ‘Jobs tab’ and will let users apply to jobs via Facebook At $247 dollars per user, LinkedIn makes almost double what Facebook does from each of its members. Facebook is a much …..
By Expert commentator 17 Feb 2017 3 ways brands can capitalize on live video How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative Live video streaming found its footing nearly a decade ago when sites …..
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By Kath Pay 16 Feb 2017 6 sophisticated examples of dynamic content emails in 2017 Interactive, creative and innovative emails to inspire your 2017 email marketing. Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for …..
By Expert commentator 16 Feb 2017 The top 8 mobile technology trends for 2017 Massive mobile tech trends that will impact marketing this year You want your small business to make it in 2017; you better be aware of the mobile technology trends that are redefining how companies sell and market their products, advertise, …..
By Expert commentator 16 Feb 2017 Is the money you are investing in video making a difference? These benefits and examples of video marketing show why video should now be an essential digital marketing tactic The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s …..
By Kim Greenop-Gadsby 15 Feb 2017 How email marketers are embedding video Chart of the Day: How is video being embedded into email marketing? Email has limitations in what can be displayed correctly in email clients. But none more so than video playback. The safest route would be a static image, meaning …..
By Expert commentator 15 Feb 2017 3 ways to bring mobile mojo to your programmatic campaign Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile second. But with up to 65 percent of …..
By Gavin Llewellyn 15 Feb 2017 Unleashing the opportunities of shoppable marketing Three areas of focus to make shoppable marketing work for you and your brand As recently highlighted in Smart Insights’ top ecommerce trends briefing, 2017 will see a number of really interesting developments, from subscription-based business models to the growth …..
By Expert commentator 15 Feb 2017 5 B2B brands who’ve perfected B2B video These B2B brands know a thing or two about video. Are your B2B videos as engaging? B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and …..