Google will stop accepting new customers for Google Site Search at the start of April, and will turn the product off completely in 2018 You know that search box in the top corner of just about every website you visit? There’s …..
Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing 2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that …..
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FREE ACCESSChart of the day: Advertisers that implemented Influencer Marketing in 2016 received $11.69 in Earned Media Value (EMV) on average for every $1.00 they spent. A report by RhythmOne highlights the influencer marketing benchmarks for full-year 2016, finding that influencer marketing is …..
Psychology has a bigger effect on purchase decisions than you think A while ago I was doing my monthly “Let’s see what TED’s been up to recently” session, and I came across an older one: Dan Ariely’s Ted talk on …..
In a survey by eMarketer, 84% of marketers said they would launch at least one influencer campaign within the next twelve months. It’s no secret that the world of marketing has been somewhat flipped on its head in the last …..
Chart of the Day: Online spend surges whilst spending on newspaper advertising slumps GroupM predicts that global marketing spend will reach an impressive $1 trillion dollars this year. But that increase in spend isn’t evenly distributed across marketing mediums. It …..
Leads are only as good as your ability to know how to calculate their value Lead generation isn’t as popular as other acquisition channels such as Straight Sale, CPC, CPI or CPA. Why? Because most people struggle to understand two …..
Focusing your efforts on redesigning your brand identity is crucial for your startup’s success. Here are some tips that’ll help you head in the right direction. With new businesses appearing almost out of thin air everywhere around us, there is …..
Chart of the Day: Delivering quality leads is the #1 objective for B2B marketers in 2017 Todays, Chart of the Day is actually compilation of charts from DemandWave’s State of B2B digital marketing report 2017. They asked nearly 200 B2B marketers what …..
