By Expert commentator 24 Feb 2017 Master Your Influencer Engagement Strategy The Art of Listening: Put your Influencers’ Needs Before Your Own Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the …..
By Expert commentator 24 Feb 2017 How to become a better influencer within your niche Practical ideas and tools to improve influencer marketing Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is because he was able to impose his knowledge and expertise in psychology through an effective medium. There …..
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By Expert commentator 23 Feb 2017 Digital Economy Bill Threatens Draconian Measures to Tackle Spammy Tactics Be alert to the danger of new government Digital Economy bill Its hard to believe, but digital marketing may be at its most critical point to date. Day-to-day it continues selling services and products, and maintaining purchasing loyalty while many …..
By Robert Jones 23 Feb 2017 Tested: the Pizza Express chatbot Pizza Express are embracing chatbots in their social media – how easy was it for us to book a table and what are the implications for other E-commerce sites? Pizza Express have launched a new chatbot on Facebook Messenger, they …..
By Robert Allen 23 Feb 2017 Essential influencer outreach tools Use these tools to speed up your influencer outreach These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of …..
By Kim Greenop-Gadsby 22 Feb 2017 Challenges faced by email marketers – Targeting and segmenting Chart of the Day: What challenges you when it comes to email marketing? Part 1 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
By Robert Allen 22 Feb 2017 Google to discontinue Google Site Search [@SmartInsigthts Alert] Google will stop accepting new customers for Google Site Search at the start of April, and will turn the product off completely in 2018 You know that search box in the top corner of just about every website you visit? There’s …..
By Robert Allen 22 Feb 2017 Google assistant now making purchases for consumers, marking new age in the evolution of e-commerce [@SmartInsights Alert] Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing 2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that …..
By Expert commentator 22 Feb 2017 10 tech trends organisations will need to get to grips with in 2017 The biggest technology trends emerging this year For organisations of all shapes and sizes, it’s crucial to stay ahead of the latest digital and technological advances. To help you do this, we’ve looked ahead at those trends that will have …..