Tie your audience down with Anchor content As the Smart Insights – HubSpot Content Marketing 2016 research shows, content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not …..
10 reasons you can’t afford to ignore SMS marketing. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the …..
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FREE ACCESSThe Art of Listening: Put your Influencers’ Needs Before Your Own Today there are over two billion active social media accounts worldwide, growing by 12 percent in the last 12 months. For all the media hype that still surrounds the …..
Practical ideas and tools to improve influencer marketing Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is because he was able to impose his knowledge and expertise in psychology through an effective medium. There …..
New research explains opportunities and threats Since social networks like Facebook, LinkedIn and Twitter launched, social media has offered good organic opportunities for publishers and other brands to share their content and so gain awareness and new subscribers. As social …..
Be alert to the danger of new government Digital Economy bill Its hard to believe, but digital marketing may be at its most critical point to date. Day-to-day it continues selling services and products, and maintaining purchasing loyalty while many …..
Pizza Express are embracing chatbots in their social media – how easy was it for us to book a table and what are the implications for other E-commerce sites? Pizza Express have launched a new chatbot on Facebook Messenger, they …..
Use these tools to speed up your influencer outreach These tools are especially useful for content marketers who are regularly producing content and need a structured and scalable way of managing their outreach efforts. They help to identify the types of …..
Chart of the Day: What challenges you when it comes to email marketing? Part 1 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
