The secrets to personal branding success Good branding can make or break your success: it stands for companies, and it stands for personal brands as well. Nowadays, personal branding is more important than ever, particularly if you are an entrepreneur …..
Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..
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FREE ACCESSThose using automated bid strategies should expect an increase in campaign spend and bids We’ve spoken time and time again about how the shift to mobile is impacting ecommerce purchase behavior. Google has been banging the ‘Mobile First’ drum for …..
Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we’re all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million …..
Chart of the Day: Conversion rates of online shoppers by device and platform Data based on more than 1.9 billion shopping sessions collected by Monetate, clearly shows ‘traditional’ (desktop) web users still have conversion rates more than triple that of …..
Thinking like Sun Tzu to improve your strategic position This is the second part to last week’s interpretation of how Sun Tzu’s Art of War can be applied to digital marketing. Here I’ll cover three ways in which applying Sun Tzu’s …..
Tie your audience down with Anchor content As the Smart Insights – HubSpot Content Marketing 2016 research shows, content now forms an essential element of nearly everything we do as marketers. Planning, creating and distributing great quality content is not …..
10 reasons you can’t afford to ignore SMS marketing. As marketers, we’re constantly thinking up creative ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts. One of the …..
Chart of the day: 3 of the top 5 Youtube Adverts from January are over 2 minutes long Earlier this week news came down the marketing grapevine that Youtube/Google was going to no longer support unskippable 30-second ads in a move …..
