How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing strategy, it is essential to map your buyer personas to the buying cycle. This is executed …..
Chart of the Day: What challenges you when it comes to email marketing? Part 2 of 4. For email marketers, there will always be aspects of email marketing that are a challenge. The below chart looks at the various areas …..
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FREE ACCESSThe secrets to personal branding success Good branding can make or break your success: it stands for companies, and it stands for personal brands as well. Nowadays, personal branding is more important than ever, particularly if you are an entrepreneur …..
Content marketing works, but measuring content marketing ROI is challenging In the Smart Insights-Hubspot research into content marketing in Europe, 44.4% of marketing managers who responded to the survey, say they struggle to measure the return on their content marketing investment. This …..
How to build your content marketing strategy? When the Content Marketing Institute (CMI) recently surveyed businesses about the state of their content marketing strategies, the findings were revealing – nearly two-thirds reported that their organisations did not have a documented …..
Those using automated bid strategies should expect an increase in campaign spend and bids We’ve spoken time and time again about how the shift to mobile is impacting ecommerce purchase behavior. Google has been banging the ‘Mobile First’ drum for …..
Crawl, walk, run: three steps to establishing an effective DMP As digital marketers we’re all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million …..
Chart of the Day: Conversion rates of online shoppers by device and platform Data based on more than 1.9 billion shopping sessions collected by Monetate, clearly shows ‘traditional’ (desktop) web users still have conversion rates more than triple that of …..
Thinking like Sun Tzu to improve your strategic position This is the second part to last week’s interpretation of how Sun Tzu’s Art of War can be applied to digital marketing. Here I’ll cover three ways in which applying Sun Tzu’s …..
