Take note of these 5 tips for keeping your campaigns relevant to newer generations A lot has been said about millennials. You know who I mean, you’ll have seen the definition a million times: those born between 1985 and 2000, …..
Chart of the day: Dark posts are mot expensive than boosted posts on Facebook, whilst boosted posts are shared more. Research has found that dark posts have less interaction and cost more than boosted posts. Dark posts are a term …..
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FREE ACCESSNew tools for outreach, video marketing, market segmentation and more In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, …..
Chart of the Day: DuckDuckGo searches increase tenfold in five years For those of us busily involved in the thankless task of getting algorithms to like our content and display it in the SERPs, how we attempt to optimize our …..
A round up of the latest platform updates from the main social networks, AdWords and WordPress Last week was a busy one for many of the marketing, advertising and social media platforms, while there wasn’t anything earth-shattering, I’m going to …..
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed …..
Take the test to see what stage your email marketing is at Email is an amazing marketing channel, and is consistently quoted by reputable sources as one of the best performing marketing channels for return on investment. In their Marketer …..
Chart of the Day: After a peak in day 2 Snap’s stock settles back down to opening levels There has been quite the media circus leading up to Snapchat’s parent company Snap’s IPO going on the stock market. Last Thursday saw …..
How many of these 5 practical and easy-to-use engagement tools are you already using? One of the main questions I get asked is about how to more effectively engage in email marketing. The inbox is a very competitive place so …..
