New tools for outreach, video marketing, market segmentation and more In the ever-evolving digital world, keeping up with the tricks of the trade is crucial. Marketing is no longer a one-way communication from brands, but a dialogue between brands, customers, …..
Chart of the Day: DuckDuckGo searches increase tenfold in five years For those of us busily involved in the thankless task of getting algorithms to like our content and display it in the SERPs, how we attempt to optimize our …..
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FREE ACCESSDon’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed …..
Take the test to see what stage your email marketing is at Email is an amazing marketing channel, and is consistently quoted by reputable sources as one of the best performing marketing channels for return on investment. In their Marketer …..
Chart of the Day: After a peak in day 2 Snap’s stock settles back down to opening levels There has been quite the media circus leading up to Snapchat’s parent company Snap’s IPO going on the stock market. Last Thursday saw …..
How many of these 5 practical and easy-to-use engagement tools are you already using? One of the main questions I get asked is about how to more effectively engage in email marketing. The inbox is a very competitive place so …..
How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain …..
Your buyers want to be guided towards the path of least resistance Let me ask you a question. Do you know what part you play in your Buyer’s Journey? Let’s take the “Journey” part literally: are you the road, the …..
Chart of the Day: What clickthrough rate can new Facebook advertisers expect? With declining reach in organic Facebook posts, we are seeing competition on Facebook hot up. Last September Sheryl Sandberg announced that Facebook had passed the 4 million advertiser …..
