Chart of the day: Dark posts are mot expensive than boosted posts on Facebook, whilst boosted posts are shared more. Research has found that dark posts have less interaction and cost more than boosted posts. Dark posts are a term …..
Use these cart recovery tools to nudge your customers into converting Cart recovery tools use email and on-site notifications to drive users back into a site (usually the checkout pages) with the aim of driving incremental transactions by reminding customers …..
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FREE ACCESSChart of the Day: DuckDuckGo searches increase tenfold in five years For those of us busily involved in the thankless task of getting algorithms to like our content and display it in the SERPs, how we attempt to optimize our …..
A round up of the latest platform updates from the main social networks, AdWords and WordPress Last week was a busy one for many of the marketing, advertising and social media platforms, while there wasn’t anything earth-shattering, I’m going to …..
Don’t let your digital marketing campaigns fall foul of these mistakes The great thing about making a mess of a digital marketing campaign is that, with the benefit of hindsight, it becomes clear which actions were a mistake and which contributed …..
Take the test to see what stage your email marketing is at Email is an amazing marketing channel, and is consistently quoted by reputable sources as one of the best performing marketing channels for return on investment. In their Marketer …..
Chart of the Day: After a peak in day 2 Snap’s stock settles back down to opening levels There has been quite the media circus leading up to Snapchat’s parent company Snap’s IPO going on the stock market. Last Thursday saw …..
How many of these 5 practical and easy-to-use engagement tools are you already using? One of the main questions I get asked is about how to more effectively engage in email marketing. The inbox is a very competitive place so …..
How to review your digital brand differentiation using 3 complementary frameworks Differentiation should be considered a key element to your brand strategy and help to provide an opportunity and vision to define a niche within your market sector, helping to gain …..
